Redefining commerce: The underappreciated, but growing prominence of online marketplaces



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Since the launch of eBay in 1995, Etsy in 2005, AirBnB in 2008, Uber 2010 and so many other game changing startups, digital marketplaces have fundamentally transformed the commerce landscape and will only continue to do so. By 2020, marketplaces around the world will account for 40 percent of the global online retail market. Traditional retailers are also recognizing the opportunity, as well as the need, to invest in marketplaces if they’re to compete against the growing and expanding array of modern commerce brands, next-generation startups and of course, Amazon, Alibaba and other digital behemoths investing in marketplaces. And yet,…

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