Dutch supermarket giant uses blockchain to make orange juice transparent



blockchain albert heijn 796x431 - Dutch supermarket giant uses blockchain to make orange juice transparent
The largest Dutch supermarket chain, Albert Heijn, is planning its own blockchain makeover. Albert Heijn wants to stamp bottles of its private-label juice with special QR-codes. Customers can scan them with an app that will show details about its origin and supply chain. Along with major supplier Refresco, Albert Heijn will store all information related to the sourcing, production, and distribution on a distributed ledger. It’s all part of a greater plan to provide its customers with more information. There is growing consumer concern for the origin of products – particularly fresh produce. “In some cases the production process is…

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